This chapter explains how three types of people can potentially 'tip' epidemics.
It is amazing to think that through 'word of mouth' ONLY - Paul Revere was able to spread the news that 'the British are coming' to the surrounding area. Revere's ride is perhaps the most famous historical example of a 'word of mouth' epidemic.
We ALL know a connector -an individual who simply advertises places by 'word of mouth'. These types of people have a powerful personality and so people tend to take on board their opinion. - Scary really!
Here is my mind map of this chapter:
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