''Trained ethnographers derive deeper insights from observational and immersive research than other people do. Just like professional designers, professional ethnographers have well-developed frameworks, processes and tools that help them be more efficient, more effective and more creative. A good ethnographer will actively encourage designers and others to participat in the process and in so doing, will fundamentiall expand their way of seeing.''
-Keren Solomon, ethnographer
Reading the ethnography primer introduced me to a number of ways to ensure design could be potenitally more successful.
Ethanography allows us to:
-Discover Meaning
Ethanographers will look into how people make sense of their world so that designers can design products and services that evoke meaningful experience for the pulblic.
-Understand norms
By examining how people choose to express themselves through style, enthanographers can gain insight into how people define themselves within a group or a community.
-Make communication powerful
Ethnography aims to help us as designers to communicate more effectively with our target audience. We want our message/design to come across as clear as possible.
-Be wordly
To create for the global market place we need to learn how produtcs, technologies and communications flow in the global world to ensure success.
-Observe reality
We as designers need to realise that there is a difference between what people actually do, and what they say they do. We need to observe reality so that we can create environments that connect with people's real emotions and intentions
-Identify Barriers
Designers need to identify nuances with design so that the design can be made better.
Within my disapline of interior design, I feel that it would be incredibly beneficial to observe how a person makes use of a building spacially, before going ahead with the creation of the 'ideal' design proposition for the interior space.
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