AIM: To encourage young adult men to visit their GPs through targeting women.
PROBLEM: The majority of men tend to ignore symptoms that could potentially lead to a serious illness. “Taking risks and thinking nothing will happen is seen as being part and parcel of being a man”
APPROACH:
- Background research
- stats
- other adverts
- articles about mens health
- Brainstorming
- risks men take
- how women view mens health
- Questionnaires
- interviewing couples
- what stage do men go to the GP
- Sketch up initial ideas before taking a vote
- Brainstorm ideas on the two most popular
- Vote for final idea
- The ad we chose targets women; it draws attention to the fact that men could have an underlying problem but ignore the symptoms and don’t go to the GP. By highlighting this we are hoping women can make a difference and not brush this issue aside. From our research we found that men tend to wait until the problem is unavoidable.
THE ADS:
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