HISTORICAL TWINNINGS MOMENTS
1787: Twinings chooses its logo. Today, it is the oldest commercial logo that has been in continuous use since it was made
1837: Queen Victoria makes Twinings an official Royal Warrant holder (if it's good enough for a Queen, then it must be good stuff...)
1910: Twinings opens its first shop in France
1933: Twinings first blends its famous English Breakfast
1956: Twinings makes tea bags for the first time
1972: Twinings becomes the first company to win the Queen's Award for Export
300 years later, and the 'Twinnings - Gets you back to you' advert is released - and what a hit it has been!
I first watched the advert about 3 weeks ago. Normally myself and my flat mates tend to complain about having to sit through ads when watching our favourite programmes. I guess that's because we are students and can't afford the sky+ luxury of fast forward! However, when we saw the advert, it captivated our attention. We ended up competitively guessing what the ad was going to be for!
The combination of the song 'where you will go' covered by Charlene Soraia along with the fresh, effortless animation, makes this advert so loved.
The advert tells a story of a young female making a long journey to find herself...the fact that the metaphorical journey is unfolded through the art of illustration allows the female target audience to project themselves into the story.
For not even liking tea, this advert desperately makes me want to try one of the exciting teas twinnings has to offer.
The twinnings website (see www.twinings.co.uk/) has also taken a turn for 'getting you back to you'.
The website offers women the chance to find the perfect tea for the perfect situation. Twinnings say they want to encourage women to take 10 minutes a day to do something for themselves. This could involve having a cup of twinnings tea, reading a book or going for a relaxing walk. They say doing something for yourself can have a positive impact on your well being.
The fact that Twinnings claim they care for their customers welfare is another reason the advert has been so successful. We women want to feel like we are being looked after, and this product does just that.
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