>>06 Pulling Together Our Visuals

Our group have been meeting up regularly to ensure everything is prepared for our final presentation on 8 DEC 11.  As our group is made up of 2 graphic designers, an illustrator, a textile designer and an interior designer we have delegated roles/tasks in relation to each of our strengths.


Our presentation will focus on how a new interior layout will increase brand awareness of Peacocks and enhance Peacocks' fashion credentials.

Cad drawing of the new interior layout

In the book ''Why we Buy'' Paco Underhill states that customers tend to walk into stores, depending on the side they drive on.  Therefore, we've designed the interior so that the female section is on the left (as they are the majority of our target audience). This side of the store includes our 'Peacocks By Design' section, a new Pearl Lowe range and a smart/casual line.

This image illustrates some of the chosen materials within the interior and highlights the desired direction of movement flow within the store.

This floor plans defines each section of the store.

The colour palette for the interior and the brand.

The clothing tags for various sections of the store. (using the colour palette)

The 2 mood boards give a clear indication of the various colours and styles for both the clothes and the interior.

These sketches show the perspective of the cashier area and the men's section within the store.  The image of the cashier area has 'www.peacocks.com' written on a mirror in the background, aiming to connect the store with it's website.

This sketch shows what the new Pearl Lowe range and the Peacocks By Design section will look like at the front of the store.

We look forward to presenting our ideas on the 8th.