I have decided to annotate the bibliography of the entire chapter two to ensure all aspects of the chapter are covered.
Fischer, D.H. (1994) Paul Revere's Ride. New York: Oxford University Press.
- This reference explains how Revere is a true connector.
- This reference explains how Revere is a true connector.
Feick, L.F. and Price, L.L. (1987) The Market Maven: A diffuser of Marketplace Information. Journal of Marketing. Vol. 51, p83-97.
- Linda Price of University of Nebraska who has pioneered in Maven research interviews Mavens.
Friedman, H. (1980) Understanding and Assessing Nonverbal Expressiveness: The Affective Communication Test. Journal of Personality and Social Psychology. Vol.39 (2), p333-351.
- Howard Friedman, a psychologist of the University of California develops the "Affective Communication Test" which aims to measure the ability to send emotion -contagiousness. Highly persuasive. . Tom Gau, financial planner, scored 116- this score was particularly high considering the highest mark was 117!
Friedman, H. Riggio, H & R. (1981) Effect of Individual Differences in Nonverbal Expressiveness on Transmission of Emotion. Journal of Nonverbal Behaviour.Vol.6, p96-104.
Friedman, H. Riggio, H & R. (1981) Effect of Individual Differences in Nonverbal Expressiveness on Transmission of Emotion. Journal of Nonverbal Behaviour.Vol.6, p96-104.
Granovetter, M. (1995) Getting a Job. Chicago, USA: University of Chicago.
- Mark Granovetter discovers that 56% of technical and professional workers found their job via a personal connection. 18.8% used formal means and only 20% applied directly.
Hatfield, E. Cocioppo, J.T. and Rapson, R.L. (1994) Emotional Contagion. Cambridge, UK: Cambridge University Press.
- If you show people pictures of a happy face they will smile, however if you show them a frowning face, they will respond with a frown. This is known as motor mimicry. Humans have the power to infect each other with their facial expressions or emotions.
Higie, R.A. Feick, L.F. and Price, L. L. (1987) Types and Amounts of Word-of-Mouth Communications About Retailers. Journal of Retailing. Vol.63 (no.3), p260-278.
- How Mavens shop.
Inman, J.J. McAlister, L. and Hoyer, W.D. (1990) Promotion Signal: Proxy for a Price Cut? Journal of Consumer Research. Vol. 17, p74-81.
- False advertising in supermarkets suggests that the consumer is saving money, when in fact they are not. Mavens recognise that this is false advertising.
Kochen, M. (1989) The Small World Problem. New Jersey: Ablex Publishing Corp.
- Six degrees of separation.
- Six degrees of separation.
Milgram, S. (1967) The Small World Problem. Psychology Today. Vol. 1, p.60-67.
- Using the 6 degrees of separation as a means of discovering how humans are connected, 160 people from Omaha received the name and address of a stockbroker who worked in Boston and lived in Sharon, Massachusetts and their quest was to get their letter there.
- Using the 6 degrees of separation as a means of discovering how humans are connected, 160 people from Omaha received the name and address of a stockbroker who worked in Boston and lived in Sharon, Massachusetts and their quest was to get their letter there.
Mullen, B. et al. (1986) Newscasters' facial expressions and voting behaviour of viewers: Can a smile elect a President? Journal of Personality and Social Psychology. Vol. 51, p291-295.-
-1984 Presidential election. Pro Reagan ABC anchorman Peter Jennings persuasive news casting. Survey conducted between ABC, NBC and CBS viewers showed ABC viewers voted more towards Reagan. Salesmen example.
Price, L.L. Feick, L.F. and Guskey, A. (1995) Everyday Market Helping Behaviour.Journal of Public Policy and Marketing. Vol.14 (2), p225-266.
- How Mavens shop.
Tjaden, B. Brett Tjaden Project. Available: www.cs.virginia.edu/oracle/.
- The popular parlor game -"Six degrees of Kevin Bacon" game. Brett Tjaden (Uni of Virginia) calculated that anyone who has ever acted can be connected to Bacon in less than 3 steps. Bacon is the most connected actor.
Werner, C. and Parmlee, P. (1979) Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together. Social Psychology Quarterly. Vol. 42 (1), p.62-66.
- Reference explains that the result of the experiment showed that 88% of people living in the Dyckman projects in Northern Manhattan have their closest friends in the same building as them. People chose their friends based on their age and race. University of Utah found people say they make friends with people who have "similar attitudes" when really it is that they live in a close proximity.
- Reference explains that the result of the experiment showed that 88% of people living in the Dyckman projects in Northern Manhattan have their closest friends in the same building as them. People chose their friends based on their age and race. University of Utah found people say they make friends with people who have "similar attitudes" when really it is that they live in a close proximity.
Wells, G.L. and Petty, R.E. (1980) The Effects of Overt Head Movements on Persuasion. Basic and Applied Social Psychology. Vol.1 (3), p219-230.
- Subtle persuasion. Experimental Headphone test whereby students either nod or shake their head - according to what they are being asked.
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