Word of mouth epidemics are one of the more commonly known ways for epidemics to 'tip'. The world is filled with three types of people:
- Connectors
- Mavens
- Salesmen
These type of characters are set apart from every other individual because they have a rare set of social gifts. Their ability to transfer information is what causes epidemics to 'tip'.
I found the particular example about Revere and Dawes fascinating. It the way Revere went about his word of mouth epidemic that made him successful in transferring the information that ''The British are coming''.
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It is important to realise that these type of characters can create epidemics to 'tip' in a negative way.
In day to day life, I come across people who fit the criteria of 'salesmen.' They are persuasive individuals who are extremely convincing.
After reading about Tom Gau, the financial planner, I am reminded about the people in the world who use their charm, energy and enthusiasm as methods to sell. -It is a form of advertising, and I respect that, however we can all fall into traps and end up realising that we made the wrong decision in buying a particular product, holiday....
I believe that we as individuals need to be aware of those 'salesmen' out in the world today. We need to be aware of potential negative epidemics, that could possibly occur in the future.
Here is my themed mind map on 'The Law Of The Few'.
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