Within these two chapters, I found the case study of 'Airwalk' skating shoes of particular interest.
This idea 'tipped' because the name of the shoes was the name given to the skateboarding move in which the skater takes off from a ramp, slips his board out from under his feet, and then takes 1 or 2 long exaggerated strides in the air before landing. - easy really....
..so in turn, skateboarders became devoted to the product.
Here is my mind map of the two chapters:
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