GIDE: Creativity for local enterprises.

At the beginning of this week, we were told that we were par-taking in an international project where 7 European design institutions will each respond to the design theme: 'CREATIVITY FOR LOCAL ENTERPRISES'


GIDE is an international consortium of higher-education design schools, which work together to enrich the experience of students in the areas of interior architecture, art and design interdisciplinary practice and industrial & interaction design. 


GIDE members include design schools in:

• Scotland
• Belgium
• Germany
• Italy
• Slovenia
• Switzerland 
• England. 

GIDE has a long history, beginning with exchanges of
students and teaching staff as long ago as 1995. http://www.gide-net.eu/

In reaction to this brief, our year group of 25 third year interior environmental designers got together to brainstorm/discuss a number of possible creative strategies, interventions, processes and offerings that could be introduced to local enterprises.


The point of the exercise was to think about how local enterprises can be improved so that their profile in the market is more desirable by the public/their own specific audience.

When brainstorming the strategies involved in 'Co-Work' we were able to identify that a successful business partnership between 2 already successful companies, can lead to company collaboration, which in turn can potentially generate more business and more money. 


I look forward to researching more on this topic and hope to get my teeth stuck into this GIDE project!