BLOCK 2: Minimalist Effect in the Maximalist Market

In the world today it seems that the best ideas, whether it's for a business, a company or for design, are so simple that you wonder how you didn't think them up yourself.


Leonardo da Vinci once said: ''Simplicity is the ultimate sophistication.''


500 years later and da Vinci's words are still relevant today.  His rule is still successfully used in design and advertising.  It's important to realise that simple things often require more brain power to create than the more complicated things.


One of most simplistic ads i've seen is the following advert for kit-kat..

there is also one for Heinz tomato ketchup..

I also found a number of other adverts focusing on  increasing the simplicity of their packaging.

Each example shows 

• the original product
• the simple variation of the product
• the more simple variation of the product

In my opinion, less is definitely more.  I also think that some of these designs would save a number of companies a lot of money (reducing label printing costs).  I guess taking the minimalist approach would also help the environment by reducing the amount of labels/materials used in production.

Perhaps more existing products need some review for minimal feeling...?