Thursday, 10 November 2011

BLOCK 2: Forget about the product - it's all about the packaging!

We as consumers use products everyday, however we normally don't seem to take any notice of the packaging the products come in.

It's hard to believe that in some cases the packaging of a product can cost even more than the product itself.

With some of these products, their packaging cannot go unnoticed...

- Creative Japanese Pastry Packaging


- Note ear phones


- Fruit juice packaging


- Shoelace box


- Anti-theft lunch bags
(absolutely loving this idea)


- Butter knife

What can we take from these examples?

Well its seems from a marketing perspective that it would be cheaper to spend your money on a good industrial designer than spend money on a good product in awful packaging (and end up not selling it..)

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